While in San Francisco, Peter Urban talks to Axel Schultze, veteran entrepreneur and founder of the Social Media Academy. Axel discusses his background and how he came to be an entrepreneur from his roots in Germany through to his immigration to the US. Axel provides insights into what made him successful and also discusses his current venture the Social Media Academy which is going global.

“People say: ‘oh ,I’m just in Linked-in, I don’t go to My Space this is not my professional part, well, if your customers are on My Space you had better be there..right…so it doesn’t matter where you are, what you think, its about them..” Axel Schultze